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Scandinavia’s Conversion
& Growth Event

Oslo, October 10th

Come to Conversion Jam and get the tools you need to increase your digital results. We hand-pick the world's best Conversion & Growth speakers.

A must attend for Digital managers and specialists of all kinds: #Analytics #UX #GrowthHacking #AB-testing #Copywriting #FrontEndDev

Why you MUST come:

  • 4000 people over 8 years
    And they'll come back to network with the greatest growth profiles and like-minded.
  • No sales pitches on stage
    Only: Bring home - get sh*t done insights.
  • "Best conference I've ever been to”
    Yes, we hear that a lot. EVERY year. Last year had a 98% satisfaction rate.
Secure your ticket
Experts will leave you like:
Goodbye guesses.
Hello money!

Steven Van Belleghem [BE]

Customers the day after tomorrow

Simon Dahla [SE]

Running a high velocity testing engine at Spotify

Morgan Brown [US]

Supercharging growth - Lessons from the real world

Smart companies sending their brightest people

”Bursted with great ideas and even better advice.”
Marketing Manager, Danish Red Cross Søren Buhl
”A brilliant and inspirational day! Off home to convert!”
Head of Digital Development, Verisure Ann-Sofie Hedlund

World’s BEST speakers, brought to YOU!

Morgan Brown [US]

Supercharging growth - lessons from the real world

Morgan is one of the Original Gangsters in the world of growth. He is a co-founder of and a total badass when it comes to strategizing and executing growth plans. Morgan is a growth product manager at Facebook and co-author of "Hacking Growth" together with Sean Ellis, a must read for anyone looking to grow their business.

Michele Kiss [US]

Mastering analytics for optimization success

Michelle is a self-confessed analytics geek and a pioneer in the digital analytics world. She works at the Web Analytics Demystified and she's been a top rated speaker at conferences like eMetrics, Adobe Digital Marketing Summit and the Online Marketing Summit.

Michelle is the winner of the Digital Analytics Association “Rising Star” award and “Practitioner of the Year” award. 

She writes for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts.

Steven Van Belleghem [BE]

Customers the day after tomorrow

Steven is one of Europe's top experts on the future of marketing and the transformation of customer relationships. He is the author of four bestselling books, such as “The Conversation Manager” and "When Digital Becomes Human". Be prepared for an inspiring journey to the world of modern customer relationships. 

Steven is also an entrepreneur. He is a co-founder of consultancy firm Nexxworks and the co-founder of content creation company Snackbytes. Steven is investor in the AI start-up Hello Customer and the fast growing digital agency Intracto. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a marketing professor at Vlerick Business School. Finally, Steven is a board member of Plan International.


Simon Dahla [SE]

Running a high velocity testing engine at Spotify

Simon is a digital native and has worked with the web since childhood. He's a former Conversionista colleague and a true experimentation ninja. Nowadays he runs a high velocity testing engine at Spotify and he's probably doing more AB-tests than anyone else in Sweden. Guess what? He will tell you all about it.

Els Aerts [BE]

The Lost Art of Asking Questions

Els, the queen of user research, who has moderated over 3 500 user tests, is back with a brand new story. She is a top-rated speaker with a no-bullsh*t personality and had one of the highest rated performances at CJAM last year. Welcome back Els!

As co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001. She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer! Els has moderated thousands of user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.

Valerie Kroll [US]

How to Present Test Results to Inspire Action

Valerie is passionate about data. Like, really passionate about data. And she leverage that enthusiasm to help people make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypotheses and creatively solving problems to ensure long-lasting business results. She’ll teach you the formula for a results-focused presentation, to get your message across and to inspire action from your audience. A must-see!

Mysterious Three [??]

Three more CRO & growth heroes will be revealed soon

Three more speakers will be revealed soon. Needless to say, given our track record, they can all be described as amazing, fantastic and inspirational.



Doors open at Radisson Blu Scandinavia


Bonus sessions

08:00 Bonus Session (TBA)
This is an optional session, a nice little bonus.

08:30 Bonus Session (TBA)
Bonus Session again! Happy days.


Welcome. Let’s START!

John Ekman
Chief Conversionista

Customers the day after tomorrow

Steven Van Belleghem
Expert on the future of marketing & best selling author

Soon to be announced

You will love this session.


Morning break

There’s nothing like the smell of coffee in the morning!


How to present test results to inspire action

As a CRO, you are certainly familiar with everything it takes to get a test out the door. From setting up your tools and tags, to gaining stakeholder buy-in, and most importantly, determining how to act on test outcomes, you expertly balance art and science to make sure your testing program is successful.

But how do you cram the life story of each test into a presentation to your product team—or even more challenging—to senior management? In this talk you’ll learn a different approach: the formula for tailoring a results-focused presentation to effectively communicate your message and inspire action from your audience.

We’ll discuss culture-shifting techniques to enable your organization to embrace calculated risk, realize the importance of hypothesis driven experimentation, and demonstrate how testing brings you closer to your users.


Soon to be announced

You will love this session.



Recharge your batteries (or be sorry you didn’t).


The lost art of asking questions

World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.

Els Aerts
Usability evangelist & Managing Partner @ AGConsult

Mastering analytics for optimization success

Michele Kiss
A pioneer in the digital analytics world & Senior Partner @ Analytics Demystified

Afternoon break

Time for some coffee.


Running a high velocity testing engine at Spotify

Simon Dahla
A/B-test ninja & Premium Conversion Lead @ Spotify

Soon to be announced


Afternoon break


Supercharging growth - lessons from the real world

Morgan Brown
Author and Growth Manager @ Facebook


Time to mingle

Where is it?

Radisson Blu Scandinavia
Holbergsgate 30, 0166 Oslo


First come, first served - only 100 Early Bird tickets available. 

  • Full access to the conference
    Only: bring home - get sh*t done insights.
  • Top catering
    Breakfast, lunch, coffee, cookies, candy...
  • CJAM Bar 
    After Conference with nice mingle and drinks
  • Access to the presentations afterwards 
    We record all lectures, so you can watch them over and over again. 

4 400 NOK